Information on the use of personal information of website users.
This page explains how any personal information of users who only visit this website is processed.
Data controller
Hotel Sonnbichl S.r.l. based at Via Monte San Benedetto 15, 39019 Tirolo (BZ), is the data controller.
Type of data collected and purposes of data processing
Navigational data: The computer systems and software processes supporting this website will, during the course of their normal operation, capture certain personal information, the transmission of which is implicit in the use of internet communication protocols. This may include information such as IP addresses or the domain names of the user's computers and terminals, URI/URL (Uniform Resource Identifier/Locator) addresses for the requested resources, time of request, method used to transmit the request to the server, size of the file obtained in response, the numerical code indicating the status of the server response (successful, error etc.) and other parameters relating to the operating system and the user's computer environment.
Any data required to use the web services as detailed above may also be processed for the following purposes:
- to obtain statistical information about the use of the services (most-visited pages, number of visitors per hour or per day, geographical origin etc.);
- to monitor service functionality.
Navigational data will not be stored for more than 7 (seven) days and will be deleted immediately upon aggregation, unless storage is required by judicial authorities for the investigation of criminal or other offences.
User-transmitted information
Whenever you use our address to send us a message or fill in and submit any of the forms on our website, it is implied that you do so explicitly, voluntarily and on a non-mandatory basis; we will capture any contact information needed to respond to your message as well as any personal information contained in your message. Specific information relating to the above can be found on the relevant contact pages of the website.
Rights of the parties concerned
All users are entitled to obtain access to any data collected about them, to ask for their data to be corrected, deleted or restricted and to object to the processing of their data. To exercise your rights, simply e-mail us at info [at] sonnbichl.it.
Right to complain
If you believe that in processing your personal information we have breached the applicable legislation, you have the right to submit a complaint to the relevant data protection authority or to bring action before a competent court.
Privacy policy for users sending requests through the contact forms on this website
Purposes of data processing
The data submitted in our forms will be used to respond to your request for information about our services.
Consequences of refusing to provide data
We will not be able to respond to your request if you refuse to provide your information.
Retention period for personal information
After your request has been processed (no longer than 180 days), your data will be anonymised and only used for statistical analysis.
User rights
By contacting us at info [at] sonnbichl.it, you may exercise your right to:
- request an update of the information you have provided;
- request the removal of your personal information;
- request information on or a copy of your personal data;
- object to data processing operations that you consider to be unlawful or request a restriction of the processing scope.
Right to object
You may take action to protect your rights by submitting an objection to the data controller at the above address or by submitting a complaint to the data protection authority in the EU country in which you are based.
Newsletter Sign up
Legal basis
Consent to personal data processing is provided by entering an e-mail address. Consent is freely given and not subject to any condition.
Purpose of data processing
The purpose of the data processing is to subscribe you to the newsletter and to provide you with information on our company’s initiatives/events/news by e-mail.
Processed personal data
The only data that is indispensable is your e-mail address.
Transfer of personal data to non-EU countries
The data collected with this form will not be transferred outside the European Union.
Disclosure and recipients of personal data
The data collected will not be disclosed.
Personal data retention period
The data collected will be retained until you request for your personal data to be deleted.
The deletion procedure is indicated in the e-mail.
Your rights
You have the right to request the following from us at any time, by sending your request to info [at] sonnbichl.it: to obtain access to personal data concerning you, to have your personal data amended, supplemented or deleted, to obtain restriction of processing or to object to processing for legitimate reasons that are not contrary to legal obligations.
Right to lodge a complaint
If you believe that your personal data is being processed in violation of mandatory rules, you have the right to lodge a complaint with the personal data protection authority or contact the judicial authorities.
ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages
Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.
Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.
Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.
You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link: https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh
ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.
Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.
Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.
When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.
ADDITIVE+ MARKETING AUTOMATION - Direct Marketing
In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation.
Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.
You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.
ADDITIVE+ VOUCHERS
On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) in the context of voucher marketing</a>. Through the use of these services and systems your data will be processed and stored in the EU.
The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.
ADDITIVE+ NEWSLETTER
On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.
After signing up for our newsletter you will receive an email containing a link to confirm the subscription.
Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.
To process your subscriptions and to send our newsletters we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.
